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SIEGOL donates Golden Brush


3. Feb. 2023

great support and recognition of all full-time shoe shiners

The company H. Siegenthaler AG, producer of the premium shoe care brand SIEGOL, donates the "Golden Brush" and the associated prize money of 500 € for the 2023 competition.

"We rate this as a great support and recognition of all full-time shoe shiners," Marcello Faraggi, Chairman of the non-profit European Shoe Shine Association, was pleased to say.

The winner of this year's competition on 18 and 19 March at the Gare Maritime of Tour & Taxis in Brussels will be able to receive this special award.

The best shoe shiners from all over the world are interested in the competition. Entries are already being accepted. At the first event of this kind in 2018, the winners came from Spain, Italy and Germany.

More information on how to register can be found on the ESSA website :

Whether for companies at business openings, trade fair stands, in hotels or for private customers: "Our shoe shiners want to make shoes and their customers look brilliant," said Faraggi who pointed to the years of confidential cooperation with SIEGOL.

The European Shoeshine Association (ESSA) was founded in 2016 as a non-profit interest group. ESSA supports full-time shoe shiners in Europe. Prerequisite: They work with high-quality products.

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