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Golden Brush 2023

The best shoe shiners 2023 and winners of the Golden Brush: (from left to right) Al Hassane Bà (Senegal - Morocco), Gaio il Calzolaio (Verona/Italy) and Joris Merle (Paris/France). Congratulations! 

The difficult task of selecting the best "Maîtres Cireurs de Chaussures" was entrusted to a jury of three. The jury consisted of Janine Siegenthaler, Managing Director of H. Siegenthaler (manufacturer of the premium shoe care brand SIEGOL), shoemaker and ESSA Board Member Salvatore Profetto and ESSA President Marcello Faraggi.

Several hundred visitors had their shoes expertly cared for at Tour & Taxis / Gare Maritime in Brussels on 18 and 19 March. Shoe shiners from all over Europe and even beyond came to the European capital to participate in the biggest and most important event for shoe shiners worldwide.

You can watch the official video of the event here:

An exclusive hardcover book with 60 high-quality images and background reports can be ordered by emailing

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