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Shoeshine training sponsored


22. Juni 2022

Advantage for new shoe shiners thanks to SIEGOL

Great news if you like to become a shoe shiner ! Thank you Siegol ! Shoeshine training sponsored After five to six minutes in the shoeshine chair, most customers are thrilled. "I clean my shoes too, but I'll never get it done like you do," they often say. Shoe care at the highest level - whether at events, in hotels, at trade fairs or in your own workshop. "Shoeshine - a profession that has come back into fashion in several European countries," says the chairman of the European Shoeshine Association, Marcello Faraggi. In 2016, this non-profit interest association ESSA was founded to support full-time shoe shiners in Europe. The condition is that they work with high-quality products. Because young talent is in demand, ESSA has set up a training programme. It will be supported again in 2022 by the company H. Siegenthaler AG in Herzogenbuchsee, producer of the Swiss shoe care brand SIEGOL. "The best successes in shoe care are achieved with premium products," says Managing Director Janine Siegenthaler. Interested persons can apply for the course fee to be reduced to half. Instead of the regular 1,450 €, only 725 € are then due for the training. The decisive factor for selection is primarily motivation. The training is offered in English, French, German or Italian. Applications can be submitted by e-mail to

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